You can be the best coach in the world, but if no one knows you exist, you’re not building a business—you’re building a hobby.
Daniel broke it down simply: there are three pillars to a coaching business that actually grow. Most coaches are obsessing over pillar three (coaching skills) while completely ignoring the first two. That’s why they’re stuck.
Let’s fix that. Read on to find out exactly what you can do starting TODAY…
Pillar 1: Put Yourself Out There—Even If It’s Messy
You don’t need a perfect brand. You don’t need a viral reel. You need to be visible.
Daniel said it straight: “If you’re not visible as a coach, you’re not going to get any leads.”
This isn’t about becoming an influencer. It’s about being seen. That could mean anything, and it will be different for everyone:
- Sending 5 DMs a day
- Asking for referrals over coffee
- Posting a raw, unedited story about a client win
- Showing up at a local event and saying, “I’m a coach”
- or a BUNCH of other things…!
Try this:
Pick one way to be visible this week. Not five. One.
Do it every day. Track it. Don’t tweak. Don’t optimize. Just show up.
Visibility is a habit, not a highlight.
Pillar 2: Lead the Sales Process—Or Watch Leads Slip Away
Here’s the part most coaches resist: you have to lead people through a process.
Not push. Not chase. Lead.
Daniel spelt it out:
“You build the relationship. You provide value. You discover their needs. You make the offer.”
But none of that happens if you don’t invite them to the next step.
Most coaches freeze after the first call. They don’t follow up. They don’t invite. They don’t ask.
And then they wonder why no one signs.
Try this:
After your next discovery call, say this:
“Based on what you shared, I think we could go deeper. Would you like to talk about what that could look like?”
Then schedule the next call.
Don’t wait. Don’t hope. Lead.
Pillar 3: Coaching Skills Grow Through Doing, Not Studying
You don’t get better at coaching by just thinking about coaching.
You get better by coaching.
And guess what? Leading someone through a sales process is coaching.
You’re helping them get clear. You’re reflecting their words. You’re holding space for their decision.
Daniel said it best:
“Honestly, leading people through a sales process really develops your coaching skills.”
Try this:
Review your last 3 sales calls.
Where did you not lead? Where did you over-give? Where did you avoid the ask?
That’s your coaching edge. That’s where you grow.
The 3-Pillar Self-Audit
Daniel ended with a challenge:
Rate yourself 0–10 on each pillar:
- Putting yourself out there (visibility + consistency)
- Leading the sales process (inviting + following up)
- Developing coaching skills (coaching + reviewing)
Your lowest score is your bottleneck.
Fix that first.
Don’t buy another course. Don’t build another funnel.
Just do the thing you’re avoiding.
Ready to dive deeper into harnessing comparison for growth? Watch to our podcast episode #208 for actionable insights you can use today. Join our CMC Coaching community for support and engagement.
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Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast