In the fast-paced world of coaching, many professionals struggle to break through to the next level. How do you not only sustain your practice but also thrive and serve more people? The challenge isn’t just about getting more clients—it’s about creating deeper, transformational change in those you serve. Here are five powerful insights to elevate every coach’s practice, based on proven principles and results.
Build a Strong Foundation: The 6 Pillars of Personal Development
To be an effective coach, first be the best version of yourself. This means nurturing every aspect of your personality. As Coach Rakesh highlights, there are six key pillars: Health, Wealth, Family, Social Life, Spirituality, and Career. “If you don’t take care of your own health, for example, how can you expect to lead others to greatness?” he asks.
Application Tip: Start with the “3 M’s of Health”—Mind, Mouth, and Move. Focus on what you feed your mind, maintain a healthy diet, and keep your body active. Incorporate daily habits like meditation (consider using tools like Brendon Burchard’s Release Meditation) and regular exercise to keep yourself centered and energized. These simple routines can drastically improve your ability to show up fully for your clients.
Clarity in Purpose: Identify and Solve the Right Problems
Many coaches make the mistake of jumping into a niche without fully understanding the problem they want to solve. It’s not just about having a niche; it’s about having a clear and compelling problem that you’re passionate about solving. Rakesh emphasizes the importance of ensuring that the problems coaches solve are ones that the market recognizes, values, and is willing to pay for.
Application Tip: Use a 4-step check to validate your coaching problem. Ask yourself: Do people recognize this problem? Are they willing to pay to solve it? Is the payment they’re willing to make enough to sustain my practice? Is this problem scalable in group settings? Run these checks to refine your niche and focus on what brings the most value.
Know Your Audience: Reach the Right People
Understanding who your ideal client is can transform your coaching practice. Rakesh advises coaches to “serve everyone at first” to discover who resonates with them the most. This broad approach allows you to collect enough data to understand who you serve best and who benefits most from your coaching style.
Application Tip: After casting a wide net initially, narrow down to a specific demographic that you are most passionate about serving. Use data and feedback to refine your target audience and adjust your messaging to speak directly to their needs, aspirations, and pain points. A personalized approach will attract more clients who are aligned with your values and services.
Master Your Pricing Strategy: Charge What You’re Worth
Pricing is not just about numbers; it’s about perceived value and self-worth. “No matter how high you charge, there will always be people who can afford it,” Rakesh tells us. This highlights a common fear among coaches—charging too much and losing potential clients. But undercharging can devalue your service and leave you struggling.
Application Tip: Reflect on the most you’ve ever invested in your own growth. You are likely to attract clients willing to invest up to a tenth of what you’ve invested in yourself. Consider increasing your prices incrementally as you gain more experience and confidence, ensuring your fees reflect the transformation you provide.
Optimize Your Delivery: Streamline Your Coaching Process
The effectiveness of your coaching isn’t just about what you say but also how you deliver it. Having a refined process for delivering your coaching—whether it’s online, in-person, or a hybrid model—is crucial. Rakesh emphasizes the importance of mastering tools like Zoom, understanding breakout room dynamics, and being prepared for both technological and logistical challenges.
Application Tip: Start by mastering one mode of delivery. If it’s online, become an expert in using the platform. Consider hiring support to manage technology so you can focus on delivering value. Continuous improvement in how you deliver your coaching will make the experience seamless and impactful for your clients.
Commit to Your Vision and Never Stop Growing
The journey of a coach is one of constant evolution. To achieve success, you must be committed to growth—not only for your clients but also for yourself. Remember, true success lies in your ability to serve deeply and meaningfully.
Question: Reflect on the five insights shared here and ask yourself: How can you stretch beyond your current comfort zone and elevate both your life and practice?
Want to hear it from Rakesh himself? Listen to our episode of The Coaches Journey Podcast with Rakesh himself.
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Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast