Fear of rejection is a common hurdle for many coaches. Whether you’re just starting out or you’ve been in the game for a while, being rejected by potential clients can hurt, and the fear can stop you in your tracks. But it doesn’t have to! Let’s manage this fear and use it to propel your coaching business forward. Confronting and mastering your fear of rejection can transform your coaching practice if you can turn fear into fuel for your journey.
1. Embrace Rejection as Part of the Process
Rejection is something every coach faces at some point. It’s easy to let it stop you in your tracks, but as Faisal points out, “Why do you think it shouldn’t feel hard?” The reality is that rejection is a catalyst for growth. It’s not about avoiding it; it’s about learning how to handle it and keep moving forward. Think of “rejection” (i.e. clients declining to work with you) as REQUIRED for business success. Don’t expect all your offers to be accepted!
Application Tip: Start by reframing rejection. Instead of seeing it as a failure, view it as a stepping stone to success. Each “no” is one step closer to a “yes.” Practice resilience by setting small, manageable goals that push you outside your comfort zone. If you’re not getting rejections, you’re not going to be getting clients, because you’re not making offers.
2. Create a Strong Coaching Network
Feeling isolated can amplify your fear of rejection. Daniel emphasizes the importance of surrounding yourself with supportive people. “Do you have those kinds of supportive people in your life?” he asks. Join a community like CMC to accelerate that, to provide the encouragement and accountability you need to overcome your fears.
Application Tip: Join a group of like-minded coaches (like CMC) who understand the challenges you face. Engage in regular mastermind sessions where you can exchange ideas, gain insights, and receive valuable feedback.
3. Shift Your Mindset About Sales
Many coaches struggle with sales because they associate it with rejection. However, as Daniel points out, “Selling is actually more about helping and making a difference.” When you highlight the unique value you offer to clients, sales become less daunting and more rewarding.
Application Tip: Focus on the value you bring to your clients. Practice articulating your offerings in a way that highlights the benefits for the client. This shift in perspective can reduce sales resistance and increase your confidence in making offers.
Commit to Growth and Keep Moving Forward
Fear of rejection is a natural part of the coaching journey, but it doesn’t have to hold you back. By embracing rejection, building a support network, and shifting your mindset about sales, you can turn fear into an ally.
For more insights and strategies, watch our podcast #187 and join our free CMC Coaching community.
How do you handle rejection in your coaching practice? Reply with a comment or question.
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Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast