You NEED A Sales System! (Steal our recommendations!)
Every coach dreams of a thriving practice, but achieving it demands more than just passion. It requires a strategic sales process/blueprint that turns potential clients into committed partners. Let’s dive into how to shape your sales strategy, guarantee consistent follow-ups, and craft irresistible offers that will elevate your coaching business.
1. Develop a Solid Sales Process
A sales process isn’t just a buzzword; it’s the backbone of your coaching business. Many coaches mistake passion for a plan, believing that enthusiasm alone will draw clients. Faisal points out, “The significance of this for you to be able to sustainably do this work as a coach… is that you will need to focus.” Without a clear path, potential clients slip through your fingers.
Application Tip: Start by outlining each step, from initial contact to closing the deal. Use tools like a CRM to track interactions and ensure you’re systematically guiding leads through your sales funnel. This framework not only enhances your confidence but also helps you identify areas for improvement. You can ask CMC about our recommended process for this too, we’ll be happy to send it to you and help you. Message us from our free Facebook group, or just reply to this email.
2. The Power of Intentional Follow-Ups
Follow-ups are the unsung heroes of sales. Many coaches stop short after the first attempt, missing out on potential clients. As Daniel shares, “In sales… it’s the person who has the 10 or 15 touches with you that you’re going to buy from.” Consistent follow-ups build trust and keep you top of mind.
Application Tip: Set a schedule for follow-ups after each interaction. Whether it’s a quick check-in email, sharing a useful article, or a personalized message, these touches reinforce your commitment to their success. Remember, persistence pays off.
3. Creating Compelling Coaching Offers
Your offer is your “pitch”—and it’s the moment where interest turns into commitment. It needs to resonate with the client’s needs and aspirations. Faisal advises, “You need to have an offer… even if you’re saying that this is your passion.” Your offer should reflect the value you bring to the table.
Application Tip: Tailor your offers to address the specific pain points of your clients. Present your packages confidently, and don’t shy away from expressing the value they will receive. Practice delivering your offer until it feels natural and assertive.
4. Commit to Continuous Growth and Connection
To build a successful coaching practice, dedicate yourself to enhancing your sales strategy, mastering follow-ups, and crafting compelling offers. These elements are crucial to your journey as a coach. For more in-depth insights and practical advice, watch our podcast #180 or join our free CMC Coaching Community.
How do you keep your sales process impactful? Reply with a comment or question!
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Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast