Are you a coach grappling with the complexities of marketing, unsure whether to stay the course or pivot to a new strategy? In a recent episode of the Coaches Journey Podcast, hosts Dr. Sherry Fluellen and Daniel Fernandez dissect the challenges coaches face in marketing and offer a practical three-part framework for making well-informed decisions.
Make sure to catch the full episode!
The first step in this framework encourages coaches to take a strategic pause. Dr. Fluellen and Daniel stress the importance of giving yourself the time to reflect on your current marketing efforts. This involves asking critical questions about whether your strategies align with your goals and values. The hosts caution against making rash decisions driven by desperation and emphasize the need for clarity and commitment.
Step two introduces the concept of research and due diligence. Coaches are urged to explore whether a new marketing strategy is the right fit. This involves understanding the magnitude of the decision—considering factors like time, financial commitment, and potential impact on your coaching business. By thoroughly researching and analyzing various options, coaches can make informed decisions that align with their specific needs.
The third and final step highlights the significance of seeking specific support within the coaching community. This social support provides a valuable external perspective, enabling coaches to share experiences, learn from others, and gain insights that can help them navigate the nuances of marketing. The hosts emphasize that this community support can be a game-changer in making the right decisions for your coaching business.
As coaches embark on the challenging journey of marketing, the three-step framework outlined in this episode serves as a guiding compass. By strategically pausing, conducting thorough research, and seeking community support, coaches can navigate the marketing maze with confidence, making decisions that propel their coaching businesses toward success.
