In today’s fiercely competitive coaching landscape, budding coaches often perceive marketing as something complex and quite elusive. However, understanding the intricate art of marketing is a large part of making a coaching business successful. In a lively and insightful episode of “The Coaches Journey Podcast”, the hosts – Dr. Sheri Fluellen, Daniel Fernendes, and Faisal Ensaun – delve into an essential guiding rule for all coaches venturing into the complex realm of marketing.
Starting Out – The Initial Turmoil
As you begin your life coaching journey, you’re flooded with expectations and assumptions about how marketing works within the coaching industry. However, expectations often do not meet reality. Watch the complete video above to hear real-life examples and how coaches have navigated this initial stepping stone.
Cracking the Enigma of Successful Marketing
What then, is the recipe for successful marketing as a coach? The answer is treating your coaching career like a ‘marathon’ and not a ‘sprint. Developing long-term relationships with your prospective clients is mandatory.
Marketing isn’t about short-term gains; it is about establishing credibility and gaining your clients’ trust, showing them day after day that you’re committed to serve continually.
Overestimating the Immediate Gratification
While embarking on the coaching path, many often fall into the trap of overestimating immediate gratification, creating a significant barrier to progress. An important part of your coaching career requires building genuine connections with people. The ability to take time to establish these connections can lead to gaining your first few clients. Patience is key!
Breaking Down Marketing
As coaches, it’s essential to understand that you are building a business and developing a skill set simultaneously. To achieve this, coaching communities like “Coaching Mastery Community” help develop both these verticals. They encourage coaches to look at coaching as a long-term career while focusing on developing business mastery alongside.
Building A Business – Expect The Unexpected
One of the main challenges coaches face is the anxiety of unpredictability or the ‘chaos’. Sheri likens being a coach to working on a puzzle. To solve it, it needs to be explorative and experimental. When you understand this chaos as a given in your coaching business, it becomes easier to deal with the unexpected head-on.
The Potential of a Coaching Career
As you venture deeper into your coaching career, the potential of coaching as a career starts to surface, and it’s bright! If you’re committed to the path, it can lead to not just purposeful work but also financial stability and high-income brackets.
But the main takeaway here is to approach coaching as a long-term career path. Understanding this can exponentially shift your marketing approach and the sustainability of your coaching business.
In the ever-evolving coaching landscape, it’s essential to remember to treat your career as a marathon. Adopt the right marketing mindset and understand the true potential of a coaching career. Remember, consistency trumps quality initially, and patience plays a significant role in successful marketing. So gear up, lace those running shoes and get ready to run a rewarding marathon, not a daunting sprint!
