Is coaching schedule not full? Let’s solve that with a secret that’s simpler than you think: referrals. Referrals supercharge your coaching business. But What are they key to your success? How can YOU leverage them to fill your client roster?
1. Why Referrals Matter: Trust That Translates to Clients
Referrals aren’t just about finding new clients—they’re about building trust. When someone refers you, it means they believe in your ability to deliver. This kind of endorsement is very valuable, especially in coaching. As referral master Joe Stumpf says, “A referral is introducing someone you care about to someone you trust and respect.” This trust often leads to better clients and stronger relationships.
Application Tip: Simplify the referral process by giving your clients easy instructions, or a simple script or email template they can use to introduce you. This makes it easy and straightforward for them to refer others.
2. Unlocking Your Network: Your Secret Resource
Your network is a goldmine for potential referrals. Whether it’s family, friends, or past colleagues, these connections can lead to new coaching opportunities. Many coaches forget that the people you already have access to is usually a much easier and smarter place to start… and cold outreach is much tougher. Don’t underestimate the size of your network!
Application Tip: List people in your network who might connect you to potential clients. Reach out with an offer for a free session or valuable content to showcase your coaching style.
3. Lead with Value: Trust Comes Through Service
The best referrals come from people who’ve experienced your coaching, even if they didn’t pay for it. Offering genuine value builds trust and shows your expertise. Many coaches make the mistake of focusing on selling instead of serving. When people see how you help, they’re more likely to refer others.
“Focus on delivering value and building trust.” –Daniel
Application Tip: Host a free workshop or webinar to give people a taste of your coaching. This can lead to referrals, even from those who just attend.
4. Don’t Forget to Ask: Make Referrals Happen
If you’re not getting referrals, it might be because you’re not asking. People often need a reminder to think of you when referring others. Don’t just wait—take action and ask for referrals. Make sure people know that you welcome and appreciate referrals.
Application Tip: Add a referral request to your client feedback forms or session wrap-ups with a question like, “Do you know anyone who could benefit from coaching?”
Take Action and Build a Referral-Driven Coaching Business
Referrals can be a game-changer for your coaching business, but they take effort to cultivate. By understanding their importance, leveraging your network, leading with value, and asking for referrals, you can create a steady flow of new clients. For more tips and strategies, check out our podcast #156 or subscribe to our blog.
What’s one successful referral strategy you’ve used in your coaching business? Hit reply and share your success story with us!
Join the Conversation!
Reply with your thoughts on this article. And like/share/subscribe to our YouTube channel or our Podcast (Apple or Spotify) for in-depth explorations specifically for coaches like you.
Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast