Can Podcasting Fit into Your Coaching Journey?


Podcasting for Coaches: Your Guide to Going Live

Thinking about launching a podcast to elevate your coaching business? Podcasting can open up a world of opportunity, but it’s not without its challenges. This article dives into the journey of starting a podcast (and yes, that’s a JOURNEY, not a task!), overcoming obstacles, and making it a key part of your coaching toolkit. Ready to see how podcasting can transform your coaching path?

1. Why Podcast? Making Your Voice Heard

Starting a podcast is like adding a new dimension to your coaching—it’s a platform to share your insights and reach more people. Many coaches start with the goal of offering more value and connection to their community. Sheri captures this perfectly: “We thought, hey, if we add a level of conversation, a level of information, a level of entertainment… it could reach an even greater audience.” A podcast can be your megaphone, amplifying your expertise and building deeper connections with listeners.

Application Tip: Clearly define your podcast’s purpose. Whether it’s to expand your brand, attract clients, or simply share your enthusiasm, knowing your “why” will direct your content and style.

2. Navigating the Podcasting Waves: Challenges and Adaptations

Podcasting is a journey full of learning curves. From technical setups to engaging content, every episode is a step in refining your craft. Faisal points out, “We started with guests, thinking it would bring value, but found our own conversations often delivered more.” Being flexible and ready to adapt can lead to richer content and better listener engagement.

Application Tip: Regularly review what’s working and be open to change. Don’t hesitate to tweak your approach to boost engagement and content quality.

3. The Magic of Unscripted Dialogue

Some of the best podcasts thrive on unscripted, genuine conversations that truly connect with the audience. Sheri notes, “We wanted our podcast to be real, raw, unscripted… it helps me become a better coach.” While some may prefer a script, embracing spontaneity can uncover surprising insights and create a more authentic connection. CMC’s official podcast gets edited, but our entire community gets to see the raw unedited and early release episodes as they air LIVE on our public schedule, here.

Application Tip: Try out different formats to see what resonates. Whether it’s structured questions or a casual chat, authenticity is key to attracting and keeping your audience.

4. Looking Ahead: Building Your Podcast’s Future

A podcast is more than just episodes—it’s a long-term investment in your brand and community. Faisal dreams of “bringing all the leaders in the coaching world” onto the podcast, showing the potential for collaboration and industry growth. As you build your podcast, consider how it fits into your broader business goals and how it can evolve over time.

Application Tip: Set clear long-term goals for your podcast. Think about how it can grow with your business and what actions will get you there. Collaborating with industry leaders can also expand your reach and credibility.

Take Action on Your Podcasting Vision

Podcasting can be a powerful journey that enhances your coaching business and personal growth. By defining your goals, embracing change, and staying authentic, you can create a podcast that resonates with your listeners and supports your vision.

For more insights and inspiration, watch our podcast #158 episode on this topic, visit our blog, or join our free Facebook community.

How do you see podcasting fitting into your coaching journey? Reply with a comment or question!
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Keep Coaching,
Daniel & Faisal
Co-Hosts of The Coaches Journey Podcast

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